There are several benefits associated with SMM, like it increases brand awareness and inbound traffic. Thus, the conversion rate increases. Also, it improves brand loyalty corresponding to customer satisfaction and cost-effective services.
A lead magnet is just a fancy term given to an incentive that is offered by the marketers to the potential buyers in exchange for their email id and contact information.
Marketing on Facebook significantly builds up brand awareness. It is a great way to make people aware of what you have to offer. The more familiar people are with your brand, the more likely they will purchase your products. Facebook advertising will thus boost your website traffic.